Ahold Delhaize Europe: targeted investment by country

Date : 18 October 2017

Across key markets in Europe, Belgium, Netherlands, Serbia and Romania, Ahold Delhaize has announced separate investment plans for the countries. In each the retailer is spending to build its skill and scale in leading channels.

Bol.com launches subscription service

Netherlands-based online subsidiary Bol.com has launched a subscription service, ‘Save Continuously’. The service, which is available in both its home market and Belgium, covers shoppers’ everyday purchases. Products will be dispatched on a regular basis of shoppers’ choice. Bol.com enables users to choose from a list of more than 65 branded products, on which they can receive a discount of up to 35% per order. If a shopper chooses to buy five products they will receive an additional 10% discount per product.

Shoppers are contacted before the order is sent out and can choose to skip it if they do not need the products that will be sent out. Bol.com has said the service will initially only be available through its app as it learns about how shoppers want to use it. As it learns more Bol.com said it will develop a service for the website too.

Mega Image expands proximity presence in Romania

Ahold Delhaize’s Romania-based subsidiary, Mega Image, meanwhile, has opened a new store design for its Shop & Go banner. Since May 2017 the retailer has opened all its proximity stores under the name. Mega Image said that the new store design has seen the introduction of a new visual identity and brand assortment. The retailer said that all its Shop & Go stores will be updated to the new look design in 2018.

Investment to be made in hypermarkets in Serbia

In Serbia the retailer is set to invest in its existing operations and to expand its presence in the country. The retailer said that it is undertaking an update programme of its Tempo hypermarkets, with further investment to come in 2018, for stores in Užicu and Vrnjackoj Banji, and 2019, in Kragujevcu. The investment will see stores’ ranges better adapted to their local populations.