Ahold Delhaize: five initiatives to drive growth

Date : 12 February 2021

Harriet Cohen

Senior Retail Analyst

As Ahold Delhaize’s operations in the Netherlands and US implement new initiatives to support growth, we round up news from the retailer’s operations in the countries.

Albert Heijn increasing focus on ‘Price Favourites’…

In the Netherlands, its Albert Heijn banner has put the focus on providing value through its ‘Price Favourites’ mechanic. The campaign has been running for a few years and is activated online and in-store and has been expanded to cover recipes that shoppers can create from ingredients from Albert Heijn for less than €2 per person. The extension of the campaign covers 12 of the most prepared recipes.

Source: Albert Heijn

…As it enables online shoppers to sort products by their Nutri-Score

Meanwhile, to help shoppers find and purchase healthier alternatives, Albert Heijn is trialling the addition of a Nutri-Score filter on its ecommerce site. In a category, shoppers can now see which products are graded A, B or C under the Nutri-Score label. However, not every category has the option and so shoppers are unable, at the present time, to do a complete shop in this way.

Source: Albert Heijn

Albert Heijn franchisee rewards recycling with money off

An Albert Heijn store in Krimpen aan den Ijssel is trialling a scheme that rewards shoppers for recycling old pieces of clothing. The scheme is enabled by the company Drop and Loop, which provides the machine for collecting the clothing. Shoppers who bring in second hand clothing and put it into the machine receive a money off voucher that can be used in-store at the Albert Heijn.

Source: Drop and Loop

The Giant Company launches prepared meal boxes…

In the US, The Giant Company has become the latest retailer to launch a prepared meal box solution for shoppers. The ready-to-eat product serves four people, providing a main course and several side dishes, at a cost of US$15. The product, called All Set in a Box, will be available in-store between 15:00 and 19:00 daily and is aimed at bringing footfall back to stores consistently and regularly. The kits take 15 minutes for staff to prepare and can be ordered when in-store or over the phone before a shopper visits. The retailer has said it may add the kits online in future and could launch versions for other times of the day too.

Source: The GIANT Company

…As Stop & Shop adds grocery lockers

Stop & Shop has added temperature-controlled lockers for pickup of online grocery orders at a store in Boston. The solution will enable shoppers to limit their time in-store, while also providing them with the opportunity to top-up with other purchases they forgot or do not want to make online. Shoppers buy online and then receive a text message with a code for the locker 15 minutes before their order is ready to be collected. Shoppers will be charged US$2.95 per order.

Commenting on the locker’s launch, Stop & Shop’s VP of e-commerce operations, Stacy Wiggins, said: “The Locker Pickup program is another way we’re working to accelerate our e-commerce offerings so that our customers can shop for and pick up their groceries at a time that’s most convenient for their schedule. We hope that by eliminating the need to wait in line or go in-store, they’ll get even more time back into their day.

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