AEON Malaysia launches dedicated grocery platform

Soo-Eng Tan
Senior Retail Analyst
@RetailAnalysis

Date : 13 July 2020

AEON has provided new ways for shoppers to buy their groceries during the lockdown period due to COVID-19 in Malaysia. Its latest initative is to launch a new supermarket online service on 14 July 2020.

New online grocery shopping platform

AEON is launching its own online grocery platform at https://fresh.myaeon.com.my. The service provides delivery within 30 minutes of its fulfilment centres. Fresh fruits, vegetables, meat and all other daily essentials will be available online.

Expansion of value-added services

Shoppers can also choose to use a personal shopper, order and collect, drive-through and home delivery services when shopping with AEON.

  1. Personal shopper
    • Fill up a form with description of items required and pass it to a personal shopper
    • Wait in the car while shopper fulfils the order
    • Shopper will be contacted when the cart is ready
    • Make payment at appointed cashier counter
  2. Order and collect or drive-through
    • Pick the preferred AEON store on Whatsapp
    • Place order through Whatsapp
    • Confirm order and pick-up mode (walk-in or drive-through)
    • Provide pick up time and date
  3. Home delivery service via Whatsapp
    • Available at selected stores
    • Order via Whatsapp at nearest store
    • Delivery status and price will be sent via Whatsapp
    • Payment via cash on delivery

AEON has been progressively adding different value-added services at their stores for shoppers’ convenience. Most of these are aimed at helping shoppers minimise contact with other people and the risk of COVID-19 infection.