Spain-based discounter DIA has revealed its Q4 2020 results, which showed total group sales of €1.7 bn and an increase in like-for-like (LFL) sales of 6.9%. The results were particularly positive given DIA’s store numbers fell by 457, with the retailer ending Q4 2020 with a total of 6,169.
Division sales performance
DIA Spain’s sales increased by 9%, to €1.14 bn, while LFL sales grew by 10%, compared to Q4 2019. The retailer claimed its strong LFL performance was reinforced by its optimised assortment and new store lay-outs, which supported sales of fresh produce. Subscribers can see in-store at a Dia&Go store in Madrid to see how the retailer has created a format to better cater for top-up missions and support its sales growth in the country.
DIA Portugal’s sales rose by 7.6%, to €157.7m, and LFL sales grew by 5.2%. DIA said its operations in Portugal had extended the reach of its online store to Lisbon and Porto, while it also now offered express delivery.
DIA Argentina said sales increased by 26%, in local currency terms. LFL sales decreased by 1.6%, with its performance affected by low consumer confidence and consumption.
DIA Brazil saw sales decrease by 6% in local currency terms, although it operated 11% fewer stores year-on-year. LFL sales increased by 6.2% compared to Q4 2019, the retailer claims this was due to improved assortment offer, development of its private label products and implementation of express delivery offer.
For more on DIA Brazil, subscribers can read our insight presentation on whether the operations can be an engine of growth for the retailer.
Stephan DuCharme, DIA’s executive chairman stated, ‘DIA’s positive group LFL sales performance in the fourth quarter, continuing the trend seen throughout 2020, was thanks to the ongoing impact of sustained operational improvements and the enhanced fresh offer’.
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