Carrefour Brazil grows Rappi partnership

Date : 02 April 2019

Carrefour Brazil has announced it is expanding its partnership with Colombia-based Rappi to grow its online capabilities and reach further in the country.

Expansion aimed at helping Carrefour reach 2019 targets

Carrefour Brazil has said it wants online to account for 30% of its total sales by the end of 2019. The expansion of its agreement with Rappi will play a major role in its attempts to reach this target. The relationship between Carrefour Brazil and Rappi will see the two collaborate on the opening of 15 dark stores across nine of the country’s leading cities. The two companies said four dark stores will be opened in Sao Paulo alone.

Dark stores to be added to existing stores

Carrefour and Rappi said the dark stores would be built in existing hypermarkets and supermarkets, rather than as stand-alone sites in separate locations. The chief executive of Carrefour Brazil’s eBusiness division, Paula Cardoso, said that initially the dark stores would only be added to these two store formats, but could be extended to its Atacadão banner in future.

The agreement will see Carrefour looking after the collection of goods, while Rappi will look after the delivery of products to shoppers. Cardoso confirmed the first dark store would be opened in April.

Additional scale to underpin ecommerce growth

In its Q4 and FY 2018 results Carrefour Brazil said the ecommerce channel remained its fastest growing. The retailer said its Gross Merchandise Volume (GMV) grew five times quicker than the industry, to account for 9% of its total sales. While this pace of growth and its total sales is a combination of both food and non-food ranges, the retailer has said it is putting a strong focus on food in the coming year, with the aim of being the market leader in Brazil. The new fulfilment options and additional volume supported by its agreement with Rappi will support this growth.

Retail Analysis subscribers can read our report on The online rapid delivery opportunity.

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