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Amazon has launched an in-house fulfilment and delivery network in Brazil. Till now Amazon in Brazil has predominantly sold only books and acted as a marketplace for third parties selling electronic and household items. 

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Mexican retailer Chedraui has announced plans to open 24 new stores across its formats in 2019. This is 18 stores fewer than the 42 openings projected in 2018.

Chedruai said the 24 openings will consist of 10 Supercitos, eight Superchedraui and six Chedraui stores.

Strategy for investing into assets

In 2019, the business expects that growth in consolidated total revenues will be between 14% and 16%. Projected same-store sales growth in Mexico is expected to be between 4% and 5%.

Chedraui’s investment in assets will be equivalent to 2.6% of consolidated revenues, which will enable it to grow its total selling space by around 3.6%.

Total supermarket and departmental sales in Mexico grew by 3.5% in 2018

Retailers associated with the National Association of Self-Service and Departmental Stores (ANTAD) reported a total sales growth of 3.5% in 2018.

However, the majority of this was generated from new stores, with sales growth for same stores up by only 0.1%.

Mexico regarded as s very attractive destination for investment

José Ángel Gurría Treviño, secretary general of the Organization for Economic Cooperation (OECD), has said that Mexico represents a very attractive destination for investment. José states that newly elected President Andrés Manuel López Obrador has inherited a country with economic stability, relatively low debt and good access across markets. With López’s appointment comes a new Mexican government, who the OECD will support in generating greater economic growth. 

Jose highlights that, with 130m inhabitants, Mexico is a huge market that benefits from free trade agreements in all parts of the world.

Mexico’s economic growth is expected to remain slow in the mid-term, but we expect major retailers to continue opening new stores.

In its preliminary results announced on 21 January 2019, Carrefour Brazil has reported a 10.2% sales growth for Q4. This is the retailer’s fourth consecutive quarter of sales growth.

First double-digit sales growth in since Q4 2016

Carrefour Brazil has reported consolidated gross sales of BRL56.3bn (US$15bn) in 2018. Fourth quarter sales represent BRL15.8bn (US$4.2bn). This is a 10.2% increase when compared to Q4 2017 and is the first double-digit sales growth since Q4 2016.

Expanding its store portfolio has accounted for 4.3% of this sales growth, most of which has been generated from openings under its Atacadão banner.

Strong like-for-like sales for both Atacadão and Carrefour banners

Sales for both the Atacadão and Carrefour banners accelerated consistently (on a like-for-like (LFL) basis) every quarter in 2018.

Atacadão’s LFL sales increased by 7.4% in Q4 and 4.8% for 2018 (vs 3.6% in 2017). This is the highest quarterly increase reported since Q1 2017. Full year 2018 sales for Atacadão were up by 10.2%, with 5.6% of this coming from expansion.

Carrefour LFL sales (ex-petrol) increased by 3.5% in Q4 and 2.1% for 2018 (vs. 0.7% in 2017). Carrefour attributed this sales growth to successful commercial initiatives in its hypermarkets, improved proximity formats (where convenience saw double-digit growth) and stronger ecommerce performance.

Expanding its store network

Early in 2018 Carrefour Brazil announced plans to increase the number of Atacadão openings from  between 10 and 12 stores to 20. Carrefour opened a total of 26 stores throughout 2018. 20 of these were under the Atacadão banner, in line with its expectations. Most openings were in cities where Atacadão previously had no store presence.

As a result of these openings, Carrefour Brazil’s total selling space increased by 6.3%, with Atacadão’s sales area increasing by 13.6%. In terms of sales volumes, Carrefour said that Atacadão gained a market share of 80bps in 2018.

Carrefour has announced plans to continue its aggressive expansion plan of the Atacadão banner in 2019. It will invest BRL1.8bn (US$465m) and plans to open another 20 stores.

We have published a new piece of research which explores the five key trends set to shape the Latin American grocery market in 2019 and beyond. This covers the growth of the atacarejo (cash and carry) format, including Carrefour’s Atacadão banner. This research can be found here.

Brazilian-based, Casino-owned GPA has seen an encouraging double-digit sales growth in its fourth quarter, following heavy investment in its store portfolio. 

A strong December and increased same-stores sales contribute to overall performance

GPA announced a 12.1% year-on-year increase in net sales revenue for its food division in Q4. This strong sales performance follows an equally strong set of results in Q3 (12.4% annual growth). The business saw a 6.9% growth in same-store sales compared to the same period last year.

Sales were particularly strong during December where total sales increased by 15.5% and same-store sales increased by 9.7%.

Strengthening its multi-format portfolio is playing a key role in driving sales growth

In December 2017 year GPA announced plans to invest BRL1.8bn (US$465m) into its store portfolio. Throughout 2018 we saw significant development across multiple formats.   

In its Q3 results GPA said the 19 hypermarkets it converted to the Assaí cash and carry banner significantly contributed to its overall sales growth. Sales for the Assaí banner grew by 26% at an organic level in Q3 and GPA announced Assaí sales represent almost half of GPA’s total sales. A further 10 stores in this format are currently under construction and are expected to open in the first quarter of 2019.

During 2018 GPA also opened 20 of its new premium concept stores under its Pão de Açúcar banner. The stores feature a new layout with a stronger emphasis on health foods and sustainable products.

 

We have published a new piece of research which explores the five key trends set to shape the Latin American grocery market in 2019 and beyond. This covers the growth of the atacarejo (cash and carry) format, including GPA’s Assaí format. It also delves into innovations in the premium sector, including a view of GPA’s latest concept stores under its its Pão de Açúcar banner. This research can be found here.

Presentations

18/01/2019
We take a look at the five key themes that are set to shape the Latin American retail sector in 2019 and beyond.
21/12/2018
See our up to date content plan for insight presentations on retailers, trends and channels globally.
17/12/2018
We’ve selected 16 innovative store concepts to visit in 2019 which showcase several of the latest trends shaping format development globally. These include the growing role of technology, underpinning both ecommerce and customer engagement, and the creation of immersive in-store experiences.
View all presentations

Key presentations

With internet penetration and smartphone ownership growing in Latin America we explore the growth of online grocery.

We take a look at the five key themes that are set to shape the Latin American retail sector in 2019 and beyond.

We've developed a single, universal methodology for calculating food and consumer goods retail data, supported by our programme of primary and secondary research. This makes Retail Analysis the most reliable and robust source available for data of this type. 

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