Japan-based AEON has acquired a 19.9% stake in France-based organic retailer, Bio c’ Bon.
50 new stores planned by 2021
AEON and Bio c' Bon partnered in 2016 and opened a first Japanese store in Tokyo soon after. The joint venture, Bio c' Bon Japan, is owned equally by AEON and Bio c’ Bon. A total of eight stores have been opened in Japan since, with the companies reiterating their aim to operate 50 in three years. Following the success of the initial partnership, AEON has decided to acquire an almost 20% stake in Bio c’ Bon.
Challenge of supply
Bio c’ Bon stores offer Japanese products and a Made in France range, comprising, wine, cheeses and more. “The organic products offered by Bio c’ Bon are subject to a set of specific rules: the Japanese Agricultural Standards for the Japanese products and the Biological Agriculture label for the French products”. The supply of local products in Japan is a challenge for the companies as only 0.2% of agricultural products are organic and suppliers are difficult to find.
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