The Republic of Ireland has become the tenth country where Lidl has launched its loyalty app, Lidl Plus.
What is it?
The Lidl Plus app offers the following features:
- Weekly discount coupons to be redeemed at the checkout
- Scratch cards offering a fun way to access additional promotional offers, such as money off a specific product, or the full shopping basket
- Purchase history tracking
- Store lists and opening hours
How does it work?
Shoppers download the Lidl Plus app to their phones, allowing them to activate weekly coupons. The instant rewards are worth a minimum of €10 savings each week.
|Source: Google Play
Who can use the app?
Initially the app is only available in the Republic of Ireland, however the retailer will be launching in Northern Ireland soon.
In Europe, Lidl Plus is being progressively rolled out to different countries. The discounter has also hinted that it will become borderless across the continent soon, allowing shoppers easy access to collecting points when travelling.
Why is this important?
Loyalty programmes such as Lidl Plus are a good way to engage with shoppers and gather data on their purchasing habits.
Embracing digital and technology is one of the five global trends we have identified that will support growth in the discount channel in 2020. We expect all major discounters, especially Lidl, to test and roll out various digital solutions to ease the shopping process and improve their supply chains to maintain their efficiency in the future. This may be accelerated due to COVID-19 as shoppers seek out a more convenient and efficient experience.
Looking for more insight?
Subscribers can read more about trends shaping the channel in our discount trends 2020 report and our post-coronavirus (COVID-19): how the discount channel could change report.
Looking for COVID-19 insight?
- Get the latest insights on COVID-19 to help your business understand what the food and grocery industry is doing around the world to address the evolving pandemic
- See more about the latest government guidelines here
Retail Analysis newsletter