Convenience retailer Centra has announced sales of €1.63bn in 2018, an increase of 3.6% year-on-year. Centra also plans to open 25 new stores this year.
25 new stores and 80 revamps
Centra, Ireland’s leading convenience retailer, plans to build on its strong sales results by opening 25 new stores throughout 2019, in addition to revamping a further 80 stores.
The new stores and refurbishments are part of a €35m investment through which Centra will roll out the latest thinking in the convenience market, and meet new consumer trends, providing customers with a seamless shopping experience.
Tapping into consumer trends
In July, Centra launched a new premium “Inspired by” range, including products such as Cold Pressed Turmeric Shots and Paleo Superbowls. The provision of healthier choices has become a core element of the Centra proposition, and this range reflects the evolving needs of the Irish consumer who is more health conscious and who’s interest in premium products is rising. Since the launch, the Inspired By range has delivered €6.3m in sales, and looks set to continue this growth.
Centra has also seen success from the Frank and Honest coffee offer available in its stores. Frank and Honest is the leading coffee brand in Ireland, with a growth in volume of 40% in 2018. This success is built upon further due to the launch of capsule and whole bean ranges for at home consumption, a range of coffee accessories and the roll out of in-store cafes.
Building the proposition further
In 2019, Centra is to roll out a new ice cream brand, Moo’d, to over 200 stores following the retailer’s successful introduction of new brands. Seven products will be added to the range, as well as the launch of new take-home packs in three flavours.
Martin Kelleher, Centra Managing Director, commented: “Our record sales performance is testament to the dedication of over 463 Centra store owners across the country who provide market leading stores in convenient locations and our ongoing investment in shaping the future of the convenience market. Responding to consumers, retailers and market trends, Centra has developed a healthier offering and innovative range unrivalled by competitors. We plan to continue our expansion through new initiatives like our Inspired by Centra luxury range, Moo’d ice cream and Frank and Honest Coffee along with driving innovation across all areas of the store. In the past, convenience stores would have been synonymous with the breakfast roll but walking into a Centra today illustrates how the concept has been revolutionized with products like Cold Press Turmeric Shots and Paleo Salads. We aim to stay one step ahead of the competition in this respect by ensuring we stay close to the modern Irish consumer who is looking for health alternatives, innovative ranges and great quality food for those short on time”.