Lazada Indonesia appoints new CEO

Date : 16 July 2019

New leader for Indonesia’s ecommerce operations.

Another new appointment at Lazada

Earlier on, we reported the new CEO of Lazada Vietnam. Now, the Lazada Group has announced that Mr. Chun Li, co-president of the Lazada Group, has been appointed as the new CEO of Lazada Indonesia. In this role, Li will lead the strategic development and growth of Lazada in the country. At the same time, he also maintains his existing role as the co-president of Lazada Group.

Accelerating and steering growth... 

With more than 30 years of experience in ecommerce and global supply chain management, Li is now tasked with accelerating and steering growth of Southeast Asia’s largest ecommerce platform in Indonesia.

The CEO of Lazada Group, Mr. Pierre Poignant said, “The appointment of Li as CEO builds on our strong growth momentum and reinforces our continued commitment to Indonesia. With extensive experience leading teams and a deep understanding of the technology landscape in high-growth eCommerce companies, we believe Li is well placed to take over the steering wheel in Indonesia as we write the next chapter of Lazada’s growth and impact in this important market.

Li said: “Lazada has evolved from a shopping platform to be an ecommerce platform and lifestyle destination that enables progress for customers, sellers, and brands across Indonesia and the region. I am excited to be leading the next growth journey of Lazada in Indonesia at such a transformational time in the nation’s digital economy.”

Prior to joining Lazada Group, Chun Li worked as the CTO for Alibaba Group’s B2B business unit as well as executive positions at eBay and PayPal.

Find out more information about Lazada here.


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