11 April 2022
With smartphone penetration set to increase to 1bn by 2026, “super apps” are a hot topic in India. Tata, parent company of online grocery leader BigBasket, is the latest to launch in the market.
Seamless, single-platform shopping and more
The Tata Neu “super app” launched 7 th April 2022, experiencing half a million downloads in its first day.
The “super app” unites a wide range of ...