Convenience Retail Asia, operator of Circle K in Hong Kong has reported a 4.7% growth in H1 despite tough market conditions. Like-for-like sales rose 5.2% over the same time last year.
Innovate to cater for local demand
Despite declining tourists from mainland China and weak market sentiment, the demand from local shoppers remained strong and supported the convenience business. The retailer has taken measures to attract local shoppers via optimised merchandise and innovative marketing campaigns.
- Enhanced 'Quick Breakfast' with new deli and sandwich ranges fits the busy lifestyle of local shoppers
- Premium promotion with a theme on the popular lazy egg character Gudetama was well received
- 'Dare to try' campaign attracted younger shoppers
- The retailer introduced the first MasterCard gift card in Hong Kong
Continue to develop O2O approach
The retailer operates an online shopping site fingershopping.com and offers pick up and payment service at Circle K stores. Fingershopping.com carries approximately 21,000 SKUs from about 1,500 brands. In February, the platform extended its market coverage to Macau. In H1, the online platform recorded almost 100% growth in both gross merchandise value and membership compared to the first half of 2015.