AS Watson will celebrate its milestone anniversary with a year of planned activities.
Schedule of events spans all AS Watson markets
From a small store in 1841, AS Watson has grown into one of the largest multinational health and beauty retailers. The Group has planned 240 celebration activities throughout the year, across its 24 markets in Europe and Asia. Events include a prize draw that could win customers a free trip to the markets AS Watson operates in, as well as promotions on its own brand products for special loyalty club members. February will see stores stocking specially made collectable anniversary bottles of water, while April introduces free shopping for over 200 customers.
Project LOL launch
More widely the group have also chosen to launch Project LOL in their anniversary year. This project looks to support Hong Kong society in three key areas of health, education and caring community, as part of a wider government initiative to appreciate Hong Kong.