7-Eleven: global drive for digital loyalty

Date : 30 March 2015
We update on three new digital loyalty strategies from 7-Eleven in Mexico, Hong Kong and Canada. Mexico: virtual currency in return for digital interaction In return for accessing the retailer's "Social 7" website and mobile app, customers of 7-Eleven Mexico will now be rewarded with…
To continue reading...
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters