Germany store visits


Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Videos

01/07/2021
See inside our pick for June’s store of the month, REWE, Wiesbaden-Erbenheim, Germany. Be inspired by how the retailer build a sustainable supermarket with a farm on the roof.

Presentations

10/12/2014
We visit the drugstore in Mainz, Germany to see how dm is focusing on core categories to drive footfall…
17/10/2014
We visited two Douglas stores in Germany to see how it is blending online and offline to increase engagement with beauty shoppers.
17/10/2014
Lidl has been testing a new store concept in the basement of a department store in Cologne high street. The Lidl City store has a premium look and includes an impressive fresh bakery section and high penetration of organic (BIO) ranges, while merchandising in the health & beauty section indicates that Lidl has beauty products on the radar.
09/04/2014
We visited the first Real hypermarket updated with the retailer’s evolved thinking about what the hypermarket should be and what it can offer shoppers. Placing the focus on the food, the store provides freshness and regional products to support its increased local emphasis.
31/01/2014
Rewe’s Temma store in Cologne is a best in class example of how a premium, organic-oriented store can also enable shoppers to fulfil a range of missions.
17/01/2014
We visited Rewe’s ‘Green store’ in Cologne to see how the retailer is implementing a raft of initiatives to make its new stores as sustainable as possible and have a minimal impact on the environment.
14/01/2014
Rewe has developed its Rewe to go format to target on-the-go shoppers, meeting a range of missions by offering a wide range of products, including a strong assortment of core grocery items, but with specific focus on food-to-go and fresh.
09/01/2014
Made by Rewe is a new trial format for this innovative retailer, making the most of its food-to-go offer to provide shoppers with a wide range of meal solutions in a premium Italian bistro atmosphere.
30/11/2011

Rewe Center in Munich is REWE Group’s blueprint for all future stores in the Rewe Center format. The retailer experiments with colours, shapes and visual fixtures and offers innovative retail theatre and an upmarket shopping experience.

12/05/2011

Edeka Zurheide is a modern store which uses multiple visual features to communicate the messages of premium and freshness. IGD visited this store in April 2011.