As Rewe Group’s operations announce various investment plans, we round up news from the company’s operations in Germany, Austria and Romania.
Rewe highlights benefits of self-scanning technology
After announcing the trial of self-scanning technology Rewe has said the initial feedback from shoppers has been positive. Rewe is offering shoppers the chance to scan their purchases either using a hand-held scanner or their mobile phones. Shoppers activate the scanners using their payback card.
The company said it had seen a steady growth in the number of shoppers using the technology since their introduction. From an operational point of view, Rewe noted that the implementation of the technology was freeing up time for store staff to invest in other areas of the store, such as on restocking shelves or engaging with shoppers.
Rewe to maintain investment in Romania
After announcing a positive performance for the country in its 2018 annual results, Rewe has said it will invest RON2.32bn (US$550.7m) in its Penny banner in Romania over the next seven years. The money will be spent on opening between 20 to 25 stores annually, with the aim of operating 400 stores in the country by the end of 2025, and in the modernisation of existing stores. To support the growth in store numbers, Rewe is also looking to open its fourth distribution centre in the country, in the Oltenia region.
Rewe to roll out Apple Pay in Austria…
Following its launch in the country in April, Rewe has announced it will accept payments via Apple Pay across all its banners in Austria. The company said the process would enable payments to be made quickly at NFC-enabled in-store payment terminals using shoppers iPhones or Apple Watches. Commenting on the roll out of the technology, the CEO of Rewe International, Marcel Haraszti, said: “We want to make our customers’ everyday lives as easy as possible. With the introduction of Apple Pay, we offer them an additional way to make shopping and payment even faster and easier.”
…As it partners with other companies to launch the jö Card
In conjunction with OMV, BAWAG, Libro, Pagro and Interio, Rewe has said it has established the biggest shopper loyalty programme in the country. Across all its banners and in participating ADEG merchants, and in partners’ stores, shoppers will be able to earn points on every purchase they make. Shoppers will be able to redeem the points for benefits and promotions on an individual basis.
Rewe said the loyalty programme will be backed by an independent company in its Group structure. The entity will be led by Ulrike Kittinger, head of Analytics, Marketing, CRM, and Personnel Management, and Mario Günther Rauch, Business Services, Partner Management, Strategy and Innovation, and Finance and Legal Affairs.
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