18 January 2013
Bargain Booze has announced that in the two weeks to 24 December 2012, LFL sales increased 9.5%, while in the six weeks to 31 December, LFL sales increased 3.4%. New marketing campaign
The launch of a £1m TV and radio campaign has bolstered Bargain Booze's festive sales, bringing the chain to the attention of new shoppers. Adam Burnett, marketing director at Bargain Booze, said "Our cre...