Zabka trials new strategy in Poland

Date : 07 February 2013

According to reports on portalspozywczy.pl, Poland-based convenience chain Zabka is trialling a new ranging strategy in 20 stores.

Company set to increase visibility of private labels

The report quotes Zabka’s president, Jacek Roszyk, as saying that the retailer is looking to increase its range of private label products to about 600, which would see them account for about 40% of the retailer’s range. In order to create space for the expanded private label range, Roszyk said that Zabka would be reducing the number of products it stocks to 1,400, from 2,000, and cutting the number of suppliers it works with from 250 to about 100. The final part of the trial will focus on cutting prices on a number of goods, with the effect of reducing its price index by 15%.

Trial set to last until March 2013

The company is said to be running the trial at 20 stores until March 2013. After that timeframe and following on from negotiations with suppliers, the company will decide whether to roll out the strategy to all its stores in Poland. However, even if all the changes are not rolled out in their entirety, it is likely that some of the initiatives will be adopted.

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