Waitrose appoints omnichannel delivery head

Date : 25 March 2013

Waitrose has announced the appointment of Tony Rivenell to the new role of head of omnichannel delivery. He will join the grocer in June.

Developing cross channel strategy

Commenting on his appointment, Robin Phillips, Waitrose ecommerce director said “I'm delighted that Tony will be joining the Waitrose ecommerce team as head of omnichannel delivery. Tony will be responsible for leading the development of Waitrose.com and for delivering a truly omnichannel shopping experience for Waitrose customers. His remit will include the development of cross channel strategies for mobile and collection services, bringing together online and in-shop customer shopping experiences.”

Supporting multichannel investment

The head of omnichannel delivery position replaces the head of web & online development role at the retailer, previously filled by Nick Marley. The creation of the role comes at a time of heightened investment in Waitrose's multichannel operations. Earlier this month Waitrose launched its drive through click & collect facility in Cheltenham and the retailer has plans for further self service collection pods and app development this year as part of a drive to create greater flexibility for shoppers.

Background in product design

Rivenell has spent the last five years with Ocado. In that time he developed Ocado's ecommerce and mobile platforms and built its creative and brand function. Previously, he ran his own creative design agency for seven years having graduated in product design.