Tesco is reported to be developing a new free online TV service using the Clubcard TV brand.
Free TV and movie service
According to The Grocer, Tesco has built a website that would give free online access to thousands of TV shows and a regularly updated selection of movies. The website uses the caption "The home of free movies and TV for all the family" and will in future offer personalised recommendations to suit individual tastes. The site is currently being tested by Tesco staff and is not yet available to customers.
Feedback shaping trial
“We’re always looking for new ways to reward our customers’ loyalty,” said a Tesco spokesman. “We’re trialling Clubcard TV with colleagues to get their feedback before rolling it out more widely.”
Building on Blinkbox
Clubcard TV has been build using Blinkbox, the video service that Tesco acquired in 2011. Tesco has been working hard to build the Blinkbox offer with Blinkbox being promoted in-store and digital versions of some movies being made available to customers when they buy a DVD or BluRay title.
While the details of this initiative will not become apparent until it is launched, it is clear that Tesco is following through on its objective of putting Clubard at the heart of its offer. At a time when retailers are looking for new ways to demonstrate value and nurture loyalty, the offer of a free TV and movie service could prove highly attractive to shoppers.
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