SPAR Austria has launched an online platform allowing customers to submit ideas on various topics relating to the non-food ranges in its hypermarkets.
Best ideas could end up on-shelf
The platform, called "Red' mit...", also works on smartphones and allows customers to submit ideas and suggestions along particular themes which will change every five weeks. The project begins with the child-focused theme 'playing outside'. Submitted ideas, which must be new, are evaluated and rated by other users in the online community; a prize is awarded for the idea voted overall winner and the best could find themselves on-shelf at Interspar stores. SPAR Austria says it is the first commercial company in Austria to allow customers a say in the assortment it carries.
Focus on non-food is different
SPAR Austria is not the first grocery retailer to seek customers' suggestions and feedback on the ranges it carries. Switzerland's Migros, Spain's Mercadona and Asda in the UK have all set up or used similar schemes, however these are mainly focused on food and grocery products. The online platform, particularly the mobile aspect, should make it easier and more simple for customers to participate.