The Belgian discounter has reported sustained sales growth for the nine months to 31st December, 2012.
Fuel continues to outgrow food
Total group sales grew by 6.1% to €6.26bn in the period 1st April to 31st December, while retail sales grew slightly behind this, up 5.1% to €4.75bn. Colruyt attributes the growth to strong year-end sales and a series of additional discount campaigns which supplemented its low price strategy. Wholesale and foodservice activities performed strongly, rising by 7%, and fuel sales at Colruyt's DATS 24 petrol stations grew by 12.5% as a result of volume increases and 11 new openings.
Growth in France
Colruyt also enjoyed record revenue growth in the highly competitive French market, driven by store expansion and volume growth. The retailer noted "consumers remain very critical and cost-conscious" which favours its discount strategy. It enjoyed particularly strong results in its French food service arm, which it attributed to its 'customer-oriented approach'.