Convenience symbol group Nisa has announced it will invest £10 million in price cuts for retailers.
Prices maintained in 2013/14
Following the success of the price cut initiative in 2012, Nisa will invest again to drive down the long term prices and improve its members profitability. Prices, subject to manufacturer price changes will then be maintained for a full year. It is understood activity will focus heavily on branded products, taking the shape of special offers, 'wow deals', stunted offers and one week specials.
Improve on last years success
John Sharpe, managing director of central distribution trading and distribution at Nisa commented "Last year's £10 million investment proved understandably popular with both our members and the consumer, with a great range of deals available. It proved a real footfall and sales driver for our members. This year's investment aims to improve on that success. We're putting everything into an increased range of products, so there will be much more value to be had from big brand lines plus our own label fresh ranges will receive a boost with some great margin building deals".
Value at the heart of shoppers minds
Value remains firmly in the mind of convenience shoppers, with customers looking to convenience stores to deliver on this. This latest move by Nisa will help retailers demonstrate their value credentials across branded products. Retailers are all looking for ways to demonstrate value, with Londis this week announcing it is going to launch pre-packed, price marked fruit and vegetables to help deliver a clear value message to shoppers.
Want to know more....
To find out more about the latest thinking from Nisa, why not join Neil Turton and his senior team on the 8th May in London at the IGD Symbols Group Conference. At the conference you will also get to hear from SPAR, Costcutter and Premier.