Movers and shakers in Q1

Date : 26 March 2013
As the quarter draws to a close, we summarise the key changes to senior management teams of the major players.


Asda: McKenna move triggers major reshuffle

The year began with the announcement that Judith McKenna was to vacate her position as COO to take up a new role as executive vice president, strategy and international development at Walmart International. Her promotion resulted in significant changes to the senior team:

  • Mark Ibbotson was promoted to retail director (from retail operations director) and joined Asda's executive
  • Karen Hubbard expanded her role, taking on responsibility for multichannel strategy and Asda Direct in addition to the in-store proposition
  • Steve Smith, chief marketing officer, added responsibility for Asda's financial services arm to his remit
  • In a subsequent move Hemant Patel was appointed strategy director focusing on developing Asda's new five year plan

Tesco: new leader to drive UK

Alongside its Christmas trading update, Tesco announced the appointment of Chris Bush as its new UK MD to lead the delivery of its six point plan to build a better Tesco. His promotion sees him elevated to a position on Tesco's Executive committee which also has three other appointments:

  • Jill Easterbrook, developing businesses director, responsible for strategic leadership of Tesco Ireland, Tesco Mobile, Dobbies, One Stop, Nutri-Centre and Blinkbox
  • Benny Higgins, head of Tesco Bank
  • Robin Terrell, joined from House of Fraser as Tesco's multichannel director in February

Separately, internet retailing director Ken Towle became regional managing director for Europe while Andrew Yaxley was appointed managing director for London with responsibility for all store formats in the London area.

Morrisons: strengthens marketing team

In February, Crawford Davison joined Morrisons as its new customer director, reporting to recently appointed group marketing director Nick Collard. The move underlines the importance Morrisons attaches to marketing to drive its sales growth by communicating its points of difference better and developing more compelling promotions.

Sainsbury's: brings more focus to digital

The key announcement from Sainsbury's this quarter has been the expansion of Jon Rudoe's remit to cover digital strategy, online channels and mobile. He joins Sainsbury's group development division, reporting to Luke Jensen.

Waitrose: appointments to drive expansion in fast growth channels

At Waitrose, Jackie Wharton was appointed convenience director in February to replace Diana Hunter who left the retailer to become CEO of Bargain Booze. In June, Waitrose's senior team will be strengthened by the arrival of Tony Rivenell as the retailer's new omnichannel delivery head responsible for leading the development of waitrose.com and delivering cross channel strategies.

The Co-operative: builds senior team

Following the recent arrival of Steve Murrells as MD of The Co-operative Food last July, the senior team has been strengthened by a number of appointments:

  • Andrew Mann has become customer director, joining from Sainsbury's
  • Howard Reed formerly of New Look and Asda, becomes food chief information officer,
  • Cheryl Marshall, was appointed service delivery director, reporting to Sean Toal who leads the supply chain team
  • Mark Hale was appointed supply chain director, also reporting to Sean Toal