Mercator expands private label range in Serbia

Date : 31 January 2013

Slovenia-based Mercator has continued to expand its range of private labels in Serbia, adding 300 new products. The company said that more than half of the new products have been developed in conjunction with local manufacturers.

Four new lines added

Mercator said that four new lines had been added, including Mercator Bio (organic products), Active Life (meets nutritional claims), minutes (ready meals) and Pro Magic (home care products). The ranges have been available at Mercator’s operations in other countries, but have been added in Serbia for the first time.