Majestic Wine has announced a 5.1% increase in sales for the key festive trading period, comprising seven weeks trading up to 31st December 2012. Boosted by 11 new stores Majestic now has a total of 189 across the UK.
Like-for-likes sustained through full quarter
Like-for-like growth in the seven weeks was +1.1%, much in line with the first six weeks of the quarter when the uplift was 1.2%. In the 39 weeks of the financial year to date Majestic's like-for-likes have strengthened to +0.8%, improving from 0.6% in the first half.
'Challenging' compared to 2011
2012 was notably more restrained for Majestic versus 2011, when like-for-likes were significantly more buoyant on 4.0%. Management also noted that the trend towards last minute shopping was more marked in 2012, with customers showing restraint for much of the run-in to the festive season, despite the proliferation of promotions.