Louis Delhaize to launch ‘Drive’ format in Romania

Date : 25 March 2013

Louis Delhaize-owned Cora has announced that it will be introducing the Drive format at one of its hypermarkets in Romania.

Introduction to see first ‘Drive’ added in country

The company said that when the Drive opens at its hypermarket in the Lujerului area of Bucharest, it will be the first in Romania. Cora’s Director of Food Purchasing, Aura Radulescu, said that Cora would open further Drives and, as such, this first one was not part of a trial.

Offer to mirror that available in store

Radulescu said that the prices charged through the Drive service will be the same as those available in store, while the range of products that would be made available was not yet confirmed.