Carrefour has opened its first store dedicated entirely to organic products, at 29 boulevard Diderot, in the 12th arrondissement of Paris.
Range includes brands and own label
The 170 sq m test store stocks a specially tailored offer of more than 2,000
private label and branded organic products, in fresh produce and ambient
grocery. Open from 08:00 - 21:00, and on Sunday mornings, its aim is to
cater to local customers' busy lifestyles. Fresh produce will be sourced,
as far as possible, from local areas of production.
Store has sustainable features
In line with Carrefour's commitments to sustainable development and the
environment, the store features closed-door cold storage units and LED lighting.
Products are available to buy in bulk, thereby cutting down on packaging, and
recyclable/reusable and paper bags will be used.
Reflects moves elsewhere
Carrefour is not the first to open such a store. In Switzerland for
example, Migros Zurich, one of
the Swiss market leader's co-operatives, launched an
exclusively organic supermarket in summer 2012, in partnership with German