DIA launches loyalty scheme in China

Date : 14 March 2013
Spanish discounter DIA has launched its loyalty programme, ClubDIA, in China today. Will be in all Shanghai stores by end June DIA began testing its loyalty scheme in selected Shanghai stores in December 2012.  ClubDIA will be gradually rolled out to all stores in the city by the end of…
To continue reading...
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters