Coop Supermarkten has announced that shoppers are able to purchase grocery products online, via cooponline.nl, and have their orders delivered to their home or, if the store is large enough, collect it from there.
Products to be picked in store
The company said that it has signed up 20 entrepreneurs and will be extending the reach of its online shopping option during 2013. To maximise its potential, Coop said that it would be supported through store owners picking products in their store, rather than through establishing a dedicated supply chain. The service will enable shoppers to purchase from a range of at least 6,000 items, which mirrors that available through its Coop Supermarket and Coop Compact banners.
Coverage to go nationwide
Commenting on the service’s potential expansion, Coop’s commercial director, Gerard King, said: “Coop wants to offer its customers maximum service. Extending our services online is an opportunity that cannot be missed. We have the ambition to become a national network and will, therefore, extend the offer to a number of branches. We will continue to expand our e-commerce capabilities. It is expected that in the coming years a substantial expansion will take place.”