Spanish co-operative Consum's franchise network, Charter, has reported sales growth of 22% for 2012.
New stores driving sales growth
Charter franchise stores reported turnover of €114.2m in 2012, driven by expansion. A number of new members joined the franchise network during the year. Charter opened 18 new stores in 2012, mainly in the 'home market' of Comunidad Valenciana where it operates 60% of stores, ending the year with 181. Consum is looking to maintain this momentum in 2013.
Neighbourhood format meets need for convenience
The Charter franchise stores are aimed at small towns and urban, neighbourhood locations which do not have a sufficient population to support a large supermarket.
Image source: Consum