Carrefour sets out strategy for Poland

Date : 26 March 2013

Speaking to local newspapers, the president of Carrefour Poland, Jean Anthoine, has discussed the company’s strategy for the market, potentially dispelling speculation that the retailer was set to exit.

Retailer to participate in market consolidation

Anthoine was quoted as saying that Carrefour wanted to be actively involved in the consolidation of the market and would be targeting the acquisition of franchisees, existing retailers and online operations. The retailer expects further changes in the market in 2013, with a number of locally-based chains facing difficulties as the pace of sales growth slows.

Globi brand to return

Anthoine separately went on to say that the company would be looking to bring back the Globi brand to Poland. He explained that the reason for relaunching the brand was that it would enable to use it in conjunction with the Carrefour Express banner.

Anthoine said: “When opening two stores in one town it is better to name one Globi, and the other Carrefour Express. Especially since not all of our franchisees are able to immediately meet Carrefour standards. For them we have the preparatory stage, that is Globi, which could later be transformed into a Carrefour store.”

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