Caprabo is to open four new stores in Cataluña in February, one in each of the region's provinces.
Reinforcing leadership in Cataluña
The new stores, all franchised, will open in Sant Boi de Llobregat (Barcelona), Vilobí d'Onyar (Girona), Rosselló (Lleida) and Vila Seca (Tarragona). They will take the retailer's overall store numbers in Cataluña to 276.
Franchising is key part of expansion strategy
Caprabo put its franchise project into action at the end of 2010. It forms a key part of its strategy to develop neighbourhood formats in Cataluña. These latest openings increase the total number of franchised stores to 21; the majority of franchised stores are in Barcelona city and province. Two stores in the Principality of Andorra mark the first move outside Spanish territory.
Need to know more?
We have visited Caprabo's flagship store in Barcelona, in L'Illa Diagonal - click here for the store visit report.