According to reports in Levensmiddelenkrant, Ahold is set to establish AH to Go in the Netherlands as a separate division within the company in order to enable the concept to ‘better meet the needs’ of its customers.
Separation to give AH to Go ability to focus on its own offer
Commenting on the reports a spokesperson for Ahold, Anoesjka Aspeslagh, said: “Albert Heijn to Go distinguishes itself by its own range and focus on on-the-go customers. Through focusing solely on the brand, the AH to go formula can be evolved to better meet the needs of our customers”. Aspeslagh went on to say that “Ahold has growth ambitions and wants to reach these goals by broadening the range and differentiating the offer”.
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