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Retailers globally are looking for ways to elevate their fresh food offer to help them differentiate and gain shopper loyalty. These initiatives need to deliver against three needs for the retailer; they need to be scalable to large store estates, cost effective, and have the shopper at the heart of their development.

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How loyalty programmes are evolving in Western Europe

After a period of comparative inactivity, loyalty programmes are coming back into focus as retailers look to collect data to support long-term growth. However, short-term demands are coming increasingly into focus as retailers look to keep the new shoppers they gained during the pandemic. In this article we look at three schemes that standout and where programmes could go in future. Loyalty sc...

Presentations

How loyalty programmes are evolving in Western Europe

24/08/2021

After a period of comparative inactivity, loyalty programmes are coming back into focus as retailers look to collect data to support long-term growth.

Lidl’s sustainability strategy

22/06/2021

Explore Lidl’s sustainability strategy and how the discounter has implemented its strategy across the 29 countries it operates within. We focus on how Lidl is championing its sustainability strategy, providing examples of key regions where it is excelling.

How to showcase value at discounters

16/06/2021

Discounters' value proposition is being increasingly challenged by their competitors. This new situation means they are now looking to work more closely with brand suppliers to continue to champion value. This report has been developed to help suppliers to better understand how they can support discounters to better spotlight value.

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