First look: Alibaba Freshippo X wholesale store

Date : 21 June 2021

Jiong-Jiong Yu

Senior Retail Analyst

Following the launch of its first membership-only store in Shanghai last year, Alibaba has opened two more X stores this month. Using the Shanghai store as an example, we highlight several features that are unique to the banner. High-tech cross-border section The highlight of the store is its…
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