Central & Eastern Europe store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


We spent time with Croatian market leader Konzum, visiting a newly refurbished supermarket in Zagreb where we appreciated how the store acts as a destination for fresh and key ambient categories.
We visited a CarrefourSA hypermarket close to the retailer’s headquarters on the Asian side of Istanbul where we appreciated how hero categories are enhancing the shopping experience.
We spent time with Tesco Kipa in Istanbul, visiting two of its larger stores. Key highlights included how the retailer is demonstrating value, delivering excellence in fresh produce and patisserie, meeting the needs of local shoppers and creating theatre through branded product activation
We spent a day with Migros visiting the retailer’s stores across multiple formats in Istanbul. Here we appreciated how the Migros is excelling in fresh produce and counters, the breadth of private label products, the use of technology, a focus on loyalty and driving growth through convenience.
We spent a day with Poland’s market leader to see how the discounter is developing its convenience and food-to-go offer while also continuing to lead on price.

Leading Turkish discounter BIM is trialling a new large concept store where it offers an enhanced range in fresh produce, bakery and health & beauty; as well as fresh food counters and exclusive private label products.

Konzum has refurbished its stores and invested into private label product development, while Metro Group’s Metro Cash&Carry has launched e-commerce and Lidl has clearly pursued its format strategy towards a supermarket concept. See their latest innovation in this report.
We explore how the retailer is excelling in large formats, while shifting its focus towards proximity retailing…

Learn about the latest innovation in the discount channel from our store visit of Jerónimo Martins’s Biedronka in Poland. Find out how is the discounter dealing with food deflation.

We visited SPAR’s flagship supermarket in Hungary where we appreciated how an external design perspective can create the ultimate shopping environment.