Central & Eastern Europe store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


Pyaterochka Taganskaya applied the new store concept in the layout and assortment. This report will highlight some of the key changes and initiatives that are illustrated instore.
We visited the Tesco Váci hypermarket where we were impressed with how the retailer is promoting premium private label, celebrating local products, executing events, adding interest to core categories and targeting young families
We spent a day in Warsaw investigating the initiatives in-store and looking at how they are being incorporated across the Carrefour estate to help it stand out in an increasingly crowded, price-driven market.
We visited this Auchan hypermarket in Budapest where we were impressed with how the retailer is delivering value alongside a softer marketing campaign, adapting its offer to better meet the needs of shoppers and driving loyalty
We spent a day with SPAR Hungary, SPAR International’s largest market in Central & Eastern Europe. We visited a new concept supermarket, a CITY SPAR neighbourhood store in an affluent area and an OMV SPAR Express forecourt store, one of the fastest growing areas of the retailer’s business. Here we were impressed how the retailer is tailoring its offer across different formats.
Fantastico is the largest local grocery chain in Bulgaria. Its latest store stands out thanks to its unique design.
We spent time with Croatian market leader Konzum, visiting a newly refurbished supermarket in Zagreb where we appreciated how the store acts as a destination for fresh and key ambient categories.
We visited a CarrefourSA hypermarket close to the retailer’s headquarters on the Asian side of Istanbul where we appreciated how hero categories are enhancing the shopping experience.
We spent time with Tesco Kipa in Istanbul, visiting two of its larger stores. Key highlights included how the retailer is demonstrating value, delivering excellence in fresh produce and patisserie, meeting the needs of local shoppers and creating theatre through branded product activation
We spent a day with Migros visiting the retailer’s stores across multiple formats in Istanbul. Here we appreciated how the Migros is excelling in fresh produce and counters, the breadth of private label products, the use of technology, a focus on loyalty and driving growth through convenience.