Central & Eastern Europe store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


We visited two of Lenta’s hypermarkets in Moscow. One of the stores was refurbished in 2017 and the other opened toward the end of the year. We highlight the initiatives that Lenta installed in both stores off the back of its strategy for 2017, and highlight aspects of the 2018 planned strategy.
We visited four X5 stores in Moscow, with each store representing a different format. We highlight the consistency between the formats and the strategy X5 applies to differentiate its three banners.
We visited four Magnit stores in Moscow, with each store representing a different format, and we highlighted the consistency between the formats and what makes them distinct in illustrating Magnit's strategy.
Auchan’s vision 2025 strategy brings a structured approach to the instore developments across its global, especially European operations. Auchan Budakalász hypermarket is one of those stores that is consistently rolling out such initiatives to develop into destination stores, enhance instore experience, and launch online.
We spent time with Ahold Delhaize visiting its large store formats in the Czech Republic. We appreciated how the retailer is optimising its private label portfolio, providing healthy and convenient choices for customers.
SPAR Hungary is investing in an ongoing project to upgrade its stores across the country. We visited three formats - a hypermarket, convenience, and forecourt - to see developments across channels and highlight some of the key highlights in-store.
We take a look at the latest concept store from Kaufland in Romania.
CBA has launched and rolled out its new CBA Prima discount format in the past two years, and with it, has widened its assortment and expanded into food-to-go and fresh food. This report will highlight some of the key changes and initiatives that are illustrated in-store for CBA Prima and CBA Cent.
Penny Lehovec is the flagship store in the Czech Republic. In comparison of size the store is smaller than the average unit in the country. The store concept was revised to freshen the look and feel and emphasise fresh food offer,and will be rolled out across the Czech Republic and Slovakia. This report illustrates the focus and opportunities for traders looking to trade with the discount chain in Czech Republic.
Tesco Letnany in Czech Republic and Tesco Eger in Hungary are amongst the latest large format refurbishments in the CEE region. These two hypermarkets are amongst the best in class instore execution for Tesco’s strategy in the region, especially in the fresh food category. The two stores were able make their fresh food stand out with a well-executed region-wide roll out.