Central & Eastern Europe store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Presentations

21/11/2018
Mega Image invited us to its concept stores in Bucharest to see how it is evolving its offer to fulfil local needs. We saw four innovative concepts that show how it is adapting to win in Romania, while remaining aligned with the global insight from its parent organisation.
16/08/2018
Auchan has been developing two new store formats in Romania. A convenience store format which has a high penetration of private label products and a drugstore concept with a wide healthy eating range.
01/08/2018
Kaufland has been rolling out its new store concept since 2017. The new store design aims to grow traffic and basket spend. Following our visit to the Kaufland Romania flagship store in November 2017, we returned to Bucharest in May 2018 to see which features are being implemented in new and remodelled stores.
11/07/2018
Biedronka and Lidl are driving product innovation through own ranges while testing and implementing new promotional techniques.
05/04/2018
We identified some of the latest initiatives by Biedronka by visiting five of its stores in Poznan and Warsaw. Have a look at what we observed and what trading opportunities arise with Poland’s top retailer.
04/04/2018
We visited the Tesco Fieldorfa hypermarket in Warsaw to observe some of the in-store execution to support the drive in footfall and boost basket spend. We highlight some of the oportunities for suppliers to boost trading with Tesco Poland.
09/03/2018
IGD was exclusively invited to visit Netto Poland’s latest store concept that includes a focus on mission-based categories and healthy eating.
06/03/2018
Dealz opened its first store in Poland and we went to visit and observe the retailer’s in-store strategy, and frame how suppliers can best trade with this banner.
28/02/2018
We visited the recently launched Carrefour Pro store in Warsaw to observe and highlight some the features that differentiates the banner from competitors within the Polish market, and how the store meets consumer needs.
19/02/2018
We visited a Perekrestok store in Moscow to observe and highlight some of the features that differentiate the banner from its competitors within the Russian market, and how the store is fitted to meet regional needs of Moscow consumers.