Central & Eastern Europe store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


We identified some of the latest initiatives by Biedronka by visiting five of its stores in Poznan and Warsaw. Have a look at what we observed and what trading opportunities arise with Poland’s top retailer.
We visited the Tesco Fieldorfa hypermarket in Warsaw to observe some of the in-store execution to support the drive in footfall and boost basket spend. We highlight some of the oportunities for suppliers to boost trading with Tesco Poland.
IGD was exclusively invited to visit Netto Poland’s latest store concept that includes a focus on mission-based categories and healthy eating.
Dealz opened its first store in Poland and we went to visit and observe the retailer’s in-store strategy, and frame how suppliers can best trade with this banner.
We visited the recently launched Carrefour Pro store in Warsaw to observe and highlight some the features that differentiates the banner from competitors within the Polish market, and how the store meets consumer needs.
We visited a Perekrestok store in Moscow to observe and highlight some of the features that differentiate the banner from its competitors within the Russian market, and how the store is fitted to meet regional needs of Moscow consumers.
We visited two of Lenta’s hypermarkets in Moscow. One of the stores was refurbished in 2017 and the other opened toward the end of the year. We highlight the initiatives that Lenta installed in both stores off the back of its strategy for 2017, and highlight aspects of the 2018 planned strategy.
We visited four X5 stores in Moscow, with each store representing a different format. We highlight the consistency between the formats and the strategy X5 applies to differentiate its three banners.
We visited four Magnit stores in Moscow, with each store representing a different format, and we highlighted the consistency between the formats and what makes them distinct in illustrating Magnit's strategy.
Auchan’s vision 2025 strategy brings a structured approach to the instore developments across its global, especially European operations. Auchan Budakalász hypermarket is one of those stores that is consistently rolling out such initiatives to develop into destination stores, enhance instore experience, and launch online.