Central & Eastern Europe presentations

Presentations

24/03/2015
While retailers and manufacturers continue to compete on price, there are companies who are looking to deliver added value for shoppers without cutting prices. We consider five of the levers that are being used to offer added value, which we expect to see more of in 2015 and beyond.
11/02/2015
In increasingly competitive environments, retailers and manufacturers are looking to offer innovative promotions in order to stand out from the crowd. In this insight presentation we highlight five of our favourites from 2014, lessons from which we believe will be emulated in 2015.
03/02/2015
Despite the diverse development in Central and Eastern Europe, the key challenge in 2015 will be to sustain growth and margins. New price strategies, store innovation and grocery e-commerce could help it.
27/11/2014
The US Black Friday shopping phenomenon is getting bigger every year. We look at how retailers around the world are tapping into this trend to drive customers into physical and online stores.
27/11/2014
As Nutella celebrates its 50th anniversary, we look at how it is using social media to drive brand and shopper engagement.
26/11/2014
We share global best in class examples of retailers operating in the free from category.
05/11/2014
Leading up to Netto’s first UK store opening, the Danish discounter gives locals in Leeds the chance to win £500 in a fun photo competition.
05/11/2014
As Central Europe faces deflation and Eastern Europe faces inflation, we round up the latest headline news, review retailer performance and strategy, investigate who’s winning and explore how Russia is driving format innovation.
31/10/2014

In the run-up to Halloween, we select our favourite seasonal innovations from around the world.

25/09/2014
Slovenian market leader, Mercator is running a price matching campaign, which also benchmarks the discounters…