Central & Eastern Europe news & analysis

17 December 2018
Lithuania-based Maxima has acquired its third Polish retailer, Sano, and will complete the merger in early 2019. This follows the acquisition of Emperia Holding, which owns the Stokrotka brand, in May 2018. Sano acquisition is a strategic move to develop online Sano operates 36 stores in north western Poland and operates an ecommerce site. It is reported to generate revenue worth PLN304m (€...
17 December 2018
Lidl shoppers in Poland can now use the BLIK app to pay for their shopping. Mobile payment is a common feature amongst Poland’s top retailers. Auchan, Biedronka and Zabka have previously enabled the BLIK app to be used in their stores, with others using competing platforms, such as Apple Pay and Google Pay. BILIK payment by code The app gives a shopper a code to enter into the card payment ...
14 December 2018
We look at how Auchan is expanding its online offer in Romania and Ukraine. Romania signs deal with Uber Eats… Auchan Romania has partnered with Uber Eats to supply a special range of restaurant products. The range has been created by chefs Marin Sabau and Sorin Barbu. The range includes 25 traditional Romanian and international dishes. Customers can order the products through the Uber E...
11 December 2018
As Carrefour phases out the Easy banner in Belgium, commits to reducing its private label packaging in Poland and expands in Romania, we round up news from the retailer. Carrefour Belgium to rebrand Easy as Express Carrefour will rebrand its 12 Easy stores in Belgium to the Express banner. Spokesperson Baptiste Van Outryve said, “We had previously stopped the expansion of Easy. After the a...
05 December 2018
We look at how Ahold Delhaize-owned Albert Heijn is making its private label chocolate traceable, while Carrefour Poland forms a coalition to promote organic farming. Albert Heijn invests in traceability Albert Heijn has partnered with Switzerland-based chocolate maker Barry Callebaut to make its private label chocolate traceable. The partnership reflects the growing interest in ethical sou...
03 December 2018
Kaufland launched several initiatives and ranges across its operations in Germany and the CEE. Kaufland Germany and Romania on WhatsApp Combined with the website, emails, and in-store leaflets, the retailer will now also communicate with it shoppers via the messenger service. Shoppers will receive short messages with promotions and recipes. According to download statistics over 60% of the G...
27 November 2018
Netherland-based, variety discounter Action has experienced strong growth over the last 12 months. As part of the quarterly results announcement from Action’s private equity owners, 3i, the company revealed sales had been driven by the opening of 257 new stores and the relocation/refurbishing of a further 50 during the year to 30 September 2018. The new stores use some of the updated layout...
27 November 2018
Carrefour Poland has opened its first Media Markt electronics corner inside one of its hypermarkets, according to reports by Wiadomosci Handlowe. The retailer will open a dozen shop-in-shops initially, with the view to opening more if successful. The Media Markt corner is 800 sq. m… The first Media Markt corner has been opened in a Carrefour hypermarket in the Warsaw Wilenska shopping centr...
20 November 2018
France-based Auchan has launched a new augmented reality (AR) Christmas app in eight countries. Meanwhile, Auchan Spain has added a chatbot, which uses artificial intelligence (AI), to help customers with their online orders. Auchan rolls out AR Christmas app… Auchan France has created a new app, ‘Auchan Kids’, in collaboration with start-up Vertical. The app uses AR and focuses on children...
20 November 2018
In March 2018, Sunday trading laws came into effect and reduced the trading period by 13 days. We had a look how various retailer reacted with several solutions to recoup the lost Sundays. Friday and Saturday promotions heat up Biedronka and Lidl both are attracting shoppers with discounts on Fridays and Saturdays to recoup lost trading on Sundays. Biedronka began with a ‘no VAT’ promotion ...