SPAR International partners expand their store presence

Date : 27 September 2019

We round up the latest news from SPAR International partners in Georgia, Zimbabwe and Hungary as they expand their store presence.

Georgia: 150th store opening

Since its expansion into the market in 2014, SPAR Georgia has grown its store presence at a fast rate. Between 2017 and 2018, the retailer’s store count doubled. There have also already been 51 stores openings in 2019. Most recently, SPAR has announced the opening of its 150th store in Georgia.

SPAR supermarkets offer a variety of fresh meal options, including food-to-go solutions and SPAR private label products. The larger neighbourhood stores also provide top-up shopping options. SPAR Georgia has recently been focused on improving its level of customer service.

The retailer said it will increase store numbers in existing regions as well as expand into new areas of the country. SPAR hopes to have a presence in almost all regions and have reached 200 store openings by the end of 2019.


Source: SPAR International

Zimbabwe: 37th store opening

Elsewhere, SPAR Zimbabwe has opened its 37th store in Bulawayo, the country’s second-largest city. The store is located on a busy road in the central business district. As such, it attracts shoppers on the go who seek convenient meal solutions and basic groceries.

The store was officially opened by a marching band. There were also giveaways, competitions, opening day deals, live radio broadcasts and a road show truck. The store has been well received, having had over 6,000 customer visits a day within the first four days.

In the last year, SPAR Zimbabwe has opened one new SPAR supermarket, two SPAR Express outlets, the SPAR Online Shopping platform as well as new-concept quick service outlets. The retailer is committed to rolling out an aggressive expansion plan over the next five years.

Hungary: new and renovated stores

Meanwhile in Hungary, SPAR has reopened a store in Tatabanya, which has been renovated based on the current corporate concept. It features new interior and exterior design as well as an expanded fruit and vegetable department and improved bakery section. New equipment and furniture have been introduced to better merchandise products. Environmentally friendly and energy-saving cooling and lighting systems have also been installed, to reduce the store’s carbon footprint.

SPAR Hungary has also opened a new supermarket at Duna Plaza shopping centre in Budapest. The store features a deli counter, an open-planned exhibition bakery and salad bar. There is also a SPAR-to-go section, comprising a variety of sandwiches, salads and warm meals. The store uses reduced-consumption LED lighting and cooling systems to ensure low energy usage. Store efficiency has been improved with the introduction of self-checkouts.

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