Carrefour: online and digital developments

Date : 04 November 2019

As part of its aim to create an omnichannel universe of reference, Carrefour is investing heavily in its ecommerce and digital channels. As part of this it is looking to encourage further shoppers online and drive growth in specific categories. We round up developments from the retailer as it looks to meet this aim across its operations in Europe.

Carrefour to take advantage of Singles Day

Carrefour is looking to benefit from the increasingly global awareness of Singles Day by adopting the name for its own promotion, which will run in France. The retailer, from 30 October to 6 November, will enable loyalty cardholders to register on its site, at which point they will receive an e-coupon. The first 1,111 (11 11) shoppers who register for the saving will receive an 11% discount on their total basket, across food and non-food, at its hypermarkets or online on 11 November.

Greenweez buys Italy-based online organic specialist

Greenweez, the organic online specialist owned by Carrefour, has acquired the Italy-based online retailer Sorgente Natura. It is the second acquisition made by Greenweez after it bought Spain-based Planeta Huerto in October 2018. Announcing the purchase, the company said Sorgente Natura is the leading pure ecommerce retailer of organic products in Italy. Sorgente Natura carries a range of about 18,000 products across food, health and health and beauty. Following its purchase, Sorgente Natura will retain its brands, management team and its existing supply chain structures.

Carrefour looks to grow online in Poland

Carrefour is aiming to grow its sales online in Poland through the launch of an initiative that gives advocates of its site discounts for referring others to its ecommerce platform. Each shopper can recommend another person, with the latter receiving a PLN20 (about US$5.25) discount for their first purchase, which must be more than PLN50 (about US$13), on its site. The Poleceni (referrals) initiative enables an advocate to save up to PLN90 (about US$23.60) by referring up to three additional people.