Sobeys takes loyalty effort in new direction

Date : 09 June 2022

Stewart Samuel

Director of Retail Futures

Sobeys’ parent company, Empire Company Limited, has become a co-owner of Scene+, with a plan to transform it into one of Canada’s leading loyalty programmes. Boosting membership Empire joins Scotiabank and Cineplex as co-owners of the programme. This enables it to roll it out to its stores,…
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