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In this article we look at fantastic examples of brand activation we have seen on recent trips to Brazil and Mexico, the two biggest markets in Latin America. All of the featured images and videos were taken in hypermarkets and supermarkets, predominantly in the major retailers’ premium formats.

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Carrefour Brazil has handed over the management of 17 of its supermarkets in the South Eastern state Minas Gerais. The stores, which are all located in the state capital Belo Horizonte, will be managed by a regional family-owned retailer Super Nosso, however Carrefour will retain ownership. Luis Moreno, chief executive of Carrefour Varejo (Carrefour’s supermarket and hypermarket operations) sa...
The fastest growing channel in Brazil recently has been the atacarejo (cash and carry). A growing number of customers are migrating to it from supermarkets and hypermarkets. As a result, the major retail players are having to re-think their strategies for these channels to remain relevant.   Why is atacarejo so popular with customers? The atacarejo channel is unique compared to other mark...
Spain-based discounter DIA has highlighted the positive developments it has taken in the first six months of its financial year. At the same time the retailer said gross sales under banner had fallen by 18.3%, or by 6.9% at constant exchange rates, to €4.25 bn. Disruption affected overall performance DIA reported that like-for-like sales dropped by 7.8% in the half, versus 3.6% in H1 2018, ...

Presentations

20/09/2019
Our selection of these stores globally show how and where retailers have pushed boundaries to create innovative, original formats. They’ve put shoppers first, using insight and new thinking to develop unique offers.
09/08/2019
We look at how Carrefour plans to evolve globally over the next five years as it embeds its 2022 Transformation plan globally. The retailer's continual evolution, especially with cash & carry stores, small formats and online, will help it offset the challenges being seen at its hypermarkets.
15/07/2019
In this round-up we share our key highlights and trends that impressed us over the last few months in the course of our store visits. Within this report we present examples from retailers in a number of markets including Boots, Waitrose, X5 Retail Group, Giant Direct and many more.
View all presentations

Key presentation

This in-depth guide to Brazil explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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We've grouped all the latest Latin American retail news, store visits, retailer profiles and downloadable presentations together in one place.