Amazon has introduced a new range of grocery products in Australia, under the category Pantry Food & Drinks.
Over 1,000 items available at launch
The products include a range of food and beverages, including; health foods, specialty tea, snacks and confectionery, drinks, cereals and breakfast items, cooking ingredients, rice, pasta and grains. There is also a dedicated section for Australia’s favourite brands. There are over 1,000 SKU’s available from over 400 local and international manufacturers. The launch marks the 27th category that Amazon has introduced since entering the market in December 2017.
25% off first orders and two day prime delivery
The range appears to offer a mixture of bulk pack and single pick items, offering low prices on everyday essentials. To mark the launch Amazon is offering 25% off first orders on select pantry food and drink items, plus it also highlights that Prime members benefit from fast and free delivery within two days of orders being placed.
A matter of time before Amazon Fresh launches?
Amazon moving in pantry lines comes as no great surprise. However, doing this within a year of launch means that it has come faster than many had predicted, and it is probably only a matter of time before we see this extended further with the launch of Amazon Fresh. Amazon Australia country manager, Rocco Braeuniger, commented that the company was “delighted” to bring pantry food and drinks to Australia. Amazon Australia now stocks more than 80m products.