Japan: monthly trading data from 7-Eleven, FamilyMart and Lawson

Date : 10 November 2020

Charles Chan

Senior Retail Analyst

Monthly data updates from the three largest convenience chains in the world, 7-Eleven, FamilyMart and Lawson, focusing on sales, customer footfall and average customer spend in Japan. 

FamilyMart post positive monthly all store sales, but only due to new stores

For October, FamilyMart posted positive monthly all store sales for the first time this fiscal year. However, this was due to the retailer opening new stores. Existing store sales for October was down 6.1% YoY. All store sales at 7-Eleven was down -4% for the month of October YoY. Lawson posted its best month of trading this fiscal year, but October sales was still down -6% YoY.

Average spending per customer remains high

Focusing on initiatives that can boost average spend per customer remains important. This metric increased for all three retailers. FamilyMart, for example, continues to post robust sales growth in frozen food, e.g. frozen noodles and frozen side dishes, and other products that can be easily prepared.

Customer footfall recovering, but still much lower than prior year

For the month of October, customer footfall was down -9.8%, -10.2% and -12% (YoY) for 7-Eleven, FamilyMart and Lawson, respectively.

October 2020 store numbers:

  • 7-Eleven Japan: 20,941
  • FamilyMart Japan: 16,656
  • Lawson Japan: 14,494

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