Drone display: new marketing method in China

Date : 12 May 2021

Jiong-Jiong Yu

Senior Retail Analyst

To stand out from the highly competitive digital world, brands are now using drone displays to create memorable marketing campaigns in China. Hyundai’s Genesis brand used 3,281 drones to create its logo The show lit up Shanghai’s skyline on 29 March to mark the brand’s arrival in China. That…
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