To stand out from the highly competitive digital world, brands are now using drone displays to create memorable marketing campaigns in China.
Hyundai’s Genesis brand used 3,281 drones to create its logo
The show lit up Shanghai’s skyline on 29 March to mark the brand’s arrival in China. That number of drones sets a new Guinness World Record for “The Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously”.
Watch the video here:
The display was followed by similar aerial formations from Bvlgari
Bvlgari lit up the skyline with images of serpents, luxury watches and the brand’s logo:
Bilibili uses 1,500 drones to form giant QR code in the sky for users to download Princess Connect
A similar promotion followed from Chinese video platform Bilibili, who celebrated the first anniversary of the China release of the computer game Princess Connect! Re:Dive.
At the end of the show, drones filled the sky to form a massive QR code, letting players download the computer game.
Source: YouTuber Kuroyukihime
Brands have to be more creative to reach consumers in China
Digital advertising revenue in China grew by almost 23% in 2020. Brands must be more innovative to draw attention in China's fiercely competitive digital world. With almost all the world’s drones are from China, drone display is a smart way to resonate with consumers and raise brand awareness by using local technologies. After all, no one will forget a spectacular display in a hurry.