Morrisons expands Safeway reach via Eden Farm

Date : 14 November 2022

Bryan Roberts

Global Insight Leader

Morrisons has opened up its Safeway private label range to the independent retail sector, around 30 items now available through wholesaler Eden Farm. The assortment includes eggs, dairy, deli, cheese, meat, pizza and desserts. The wholesaler has noted that “New to Eden Farm, Safeway brings a range…
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